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Grading the Super Bowl Commercials: Pickleball, Meg Ryan, and More
The 2025 crop of Super Bowl commercials had some hits—but do they have any legends?
We love commercials. We even reminisced on Bud Bowl in Sunday morning's newsletter! Jake made a video about commercials!
So which ones stood out to us? What did we like and hate? Read on for our “report card” of this year's commercials!
Michelob Ultra: Pickleball Hustlers
Cooterdoodle: A+++
After watching this one, I can confidently say that Catherine O'F*cking Hara can persuade me to buy literally anything. EVEN MICHELOB. Not to mention the seductively enticing implication that drinking this beer will make me a better pickleball player! Take my money! I'm literally on my way to the store to buy a six-pack right now. SEE YOU ON THE COURTS, CATHERINE!
Jake: B
I’m not surprised that Cooter “Pickle Baller Shot Caller” Doodle (that’s her full name) gave this one an illicitly high grade. But as someone not in the pockets of Big Pickle, I enjoyed this ad just a reasonable amount. Yes, if you put Moira Rose and Green Goblin on my screen, of course I’m gonna have a good time. I’m not a monster.
Coors Light: Slow Monday
Cooterdoodle: A++
I am Monday Morning Sloth. You are Monday Morning Sloth. Even if your boss doesn't understand the struggle, Coors Light does. Post-Super Bowl Mondays are a b*tch.
Uber Eats: A Century of Cravings
Cooterdoodle: A++
Now this is a conspiracy theory I can get behind!! Matthew McConaughey is the investigative hero we never knew we needed and I secretly hope they do make a movie about football's secret agenda. Loaded with puns and even more celebrity appearances sprinkled in (from Sean Evans to Greta Gerwig), this might be the most fun ad of the day. I'd gloat more about it, but suddenly … I'm very hungry.
The DunKings
Editors' pick: A+++++++
This has so many Boston-area cameos we'll be dissecting the entire thing for months. Could this be the greatest Super Bowl commercial of the last 10 years?
Jake: C
Not gonna lie … I was disappointed. It’s starting to feel like every new Dunkin commercial is a social experiment to see how many people outside the greater Massachusetts area they can confuse and alienate. But props to Belichick for continuing his image overhaul and digging up the remnants of a personality he buried back in ‘96.
FanDuel: Kick of Destiny 3 - Peyton vs Eli
Cooterdoodle: A+
I can never get enough of the Mannings. Their humor. Their charm. Their acting chops. It's always so fun to watch. Throw in some faux-flashbacks and some killer wigs, and I think these guys might be the greatest NFL brotherly duo above the age of 37 to ever hit the big screen in your living room. (See how I played it safe and saved space for the Kelces?)
Little Caesars Pizza: Whoa!
Cooterdoodle: A+
We've got more flying facial hair! Yes, really. Pringles and Little Caesars must be in cahoots. I hated this ad so much that I've decided to love it. Two things I know for sure: 1. My kid's going to ask me to play "the baby with the Eugene Levy stash" on repeat. 2. This is one of those ads that everyone's going to talk about at the Watercooler on Monday.
NFL: Flag 50, Let Them Play
Jake: A
[Stefon from SNL voice] This commercial has everything: 80s movie tropes, Marshawn Lynch heckling fools, a picture-perfect recreation of the Saquon reverse hurdle, the most Brad-voiced guy named Brad that’s ever Bradded … And it was all done for a damn cool initiative.
Pringles: The Call of the Mustaches
Cooterdoodle: A
If you thought seeing your dad for the first time without a mustache was traumatizing … Wait until you see Andy Reid and Ron Swanson with the face of a prepubescent boy. *shivers* Thankfully that cartoon dude on the Pringles can always stays 'stached and ready.
Nike: You Can’t Win, So Win
Jake: A
Oh, hell yeah! Someone point me in the direction of the nearest brick wall because I’m ready to Kool-Aid Man the hell outta that thing. Nike’s known for its inspirational commercials and this one hit all the right notes. Goosebumps.
Angel Soft: Bathroom Break
Jake: B+
Honestly, thank you Angel Soft. I needed that bathroom break reminder. (Although the 30-second timer felt a bit egregious. Not everything can be, ahem, “resolved” that quickly.) Simple, effective … I’m shocked no one’s come up with this idea before!
Totino's Pizza Rolls: Chazmo Finally Goes Home
Cooterdoodle: B+
Shoutout to Ivan Pavlov for making me love this one. I've been classically conditioned to drool smile anytime Tim Robinson speaks. The butterflies inside of my belly start to fight over the zipline in my heart. I could watch this ad 55 times. The only thing better than Totino's is a sloppy steak, am I right? And if you disagree … I think you should leave.
Jake: A+
I’m sure someone’s already started making “Rest in Peace, Chazmo” shirts. And fine, I’ll buy a dozen of them. Infusing a little Detroiters’ absurdism into the Super Bowl tea is a welcome reprieve from the tepid humor we often get.
Duracell: Tom Brady Bot
Jake: B+
This is really a moral grade. I just want to thank this upstanding battery company for finally acknowledging that Tom Brady is in fact a droid. It was the right thing to do. And Tom-Bot, we respect you more for it.
Stella Artois: Twinning Formula
Cooterdoodle: B
Let me get this straight. I'm supposed to believe that Matt Damon can be an astronaut, a janitor at MIT, and also David Beckham's secret twin brother? Hmm … But I will give bonus points for Damon always committing to the bit of sh*tting on Ben Affleck every single chance that he gets.
Jake: B-
First let me say that I was so caught up in trying to do Beckham’s accent that I missed most of the ad the first time through. (I really am that insufferable.) But after rewatching, I have to admit these two have great chemistry. Maybe not Damon and Affleck chemistry, but definitely better than the chemistry between Damon and that zoo he bought.
Bud Light: Big Men On Cul-De-Sac
Cooterdoodle: B for Bud
Look, it's a cliche beer commercial. Cool Guys, Post Malone and Shane Gillis, recklessly launch full cans of beer at neighbors while intensely masculine sounds of leaf blowers and sizzling meats hover in the background. They stand around BBQ grills. They have ice chest measuring contests. It's everything you'd imagine a Bud Light commercial to be. Do I sound bitter? Yea. Maybe. Because why didn't I get an invite?
Ray-Ban Meta Glasses: It's Chris, Chris, and Kris
Cooterdoodle: B-
While this product is cool in theory, I'm already constantly misplacing my "archaic" help-me-see-better lenses that don't have a fancypants computer chip hiding inside. I'm not so sure I want to be digging between couch cushions to find $300 Ray-Ban Metas. But on a positive note, I didn't mind the Chris Pratt / Chris Hemsworth pairing in this one. Seeing double ain't so bad.
Jake: C
Everyone in this commercial looks very snazzy in their glasses. That’s my main takeaway. Though the “expensive banana gag” also reminded me of Arrested Development, which is literally never a bad thing.
HexClad: Unidentified Frying Object
Cooterdoodle: B-
I hate to admit that I get turned on by cookware these days. But there you have it. I love pots and pans. Full Disclosure: I don't really buy into the idea that these pans were made from UFOs. But Pete Davidson is well known for his prolific cooking career, I think. So I'm sold.
When Sally Met Hellmann's
Cooterdoodle: C
Can someone explain what's happening in this ad? Why is she making all of those sounds? And why do my upstairs neighbors always play this commercial really loudly around 11pm?
Jake: C+
Cooter, whatever you do, please don’t ask those neighbors to lend you some mayo. Not sure we needed a Harry and Sally reunion in 2025. It might’ve fared well in 2005? Maybe?
WeatherTech: Whatever Comes Your Way
Cooterdoodle: C+
Now here's a "fast and furious" ad that I can get behind. I've never been described as 'wild', but maybe when I'm 75 I'll be able to channel these young ladies' energy.
Haagen-Dazs: Not So Fast, No So Furious
Cooterdoodle: C-
The speedy pun is not lost on me. But I think we've all had our fill of the Fast & Furious franchise. At least, I have. The ice cream looks good, though.
Mountain Dew: Seal as…a Seal
Jake: D+
Man I’m starting to look like a real hater. But is there a secret bet at these ad agencies to see who can create the most upsetting CGI monstrosity? Watching Seal, the singer, transmorph into an “actual” seal did not make me want to put whatever they were selling into my mouth.
SToK Cold Brew Coffee: Hollywood Magic
Cooterdoodle: D for… well. You'll see.
I think I get what SToK was going for here. The allure of gyrating hips and the 'magic' of Mike. I appreciate the attempt. But all that flesh flapping around is making me queasy and I just wanted a cup of joe. Jingle time: *The best part of waking up is when athletes keep their junk in their cups.*
Booking.com: Muppets Rule
Cooterdoodle: D
I might be alone on this one, but I've never been bitten by the Muppet Nostalgia Bug(sorry, kermie). If we're going to make commercials about booking trips to Vegas, give me an insane Bradley Cooper and Zach Galifianakis mashup that teases at their characters from The Hangover. THAT is the type of nostalgia that I'm looking for.
Jake: D+
I also have no particular fondness for the Muppets. (Aside from Beaker, who wasn’t even given any screen time in this ad.) But hey, maybe we’re the problem, Coots. (We’re not. It’s them. It’s the advertisers who are wrong.)
Instacart: The Ad-vengers
Jake D-
Oh no. Puppy Monkey Baby read what I wrote about it and came back for vengeance. If I’m “disappeared” tomorrow, just know that it wasn’t an accident. But the return of that particular nightmare fuel aside, this assembly of commercial mascots didn’t exactly feel like Black Panther and company coming out of the time portals behind Captain America in Endgame.
Skechers: Martha Stewart AI
Jake: F
As in “WHY THE F WOULD YOU DO THAT TO US??” Look, I’ve accepted that half of tonight’s airtime will be dedicated to selling me on AI. But can we not make an uncanny valley version of Martha Stewart mimic Gen Alpha TikTok dances? I’m comfortable with the number of nightmares I currently have, thank you very much.
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