Be sure to tell everyone at the party that Free Agency *technically* doesn’t start until Wednesday…
In today’s Fantasy Life Newsletter presented by BetMGM:
Jeudy is a Brown, Mac is a Jag
Free Agency and trade rumors across the league
WRs under the microscope: Drake London
It’s 3/11. Take it away, Peter Overzet…
Free Agency gets underway this week (officially Wednesday, but you know the drill), and if this past weekend is any indication, we are in for some fireworks.
Here’s a quick rundown of everything else that transpired over the past few days, including two intriguing trades:
🤝 The Broncos send Jerry Jeudy to the Browns
The rumors we shared last week turned out to be completely true. On Saturday, the Broncos shipped maligned WR Jerry Jeudy to the Browns in exchange for a 2024 fifth- and sixth-round pick.
It’s a logical move for both teams.
The Browns continue to execute their strategy of buying low on depressed assets in the WR market (Amari Cooper, Elijah Moore) and give Deshaun Watson even fewer excuses for another flop. This likely hurts Moore’s fantasy value the most of anyone involved in the deal.
As for the Broncos, they are clearly blowing things up. This positions both Marvin Mims and Tim Patrick as 2024 late-round gems, and solidifies Courtland Sutton as the alpha for now (he could still get shipped off, though).
đź‘‹ The Patriots move on from Mac Jones
So, you think the Patriots might take a QB at No. 3 overall in the draft, or what?
Sure looks like that after they shipped him to the Jaguars for a slice from Pizzeria Regina:
đź’¸ Baker gets paid, Lockett restructures his contract
Don’t let anyone ever tell you that second chances don’t exist, because Baker Mayfield signed a 3-year, $100 million dollar deal with the Bucs yesterday with a cool $50 million guaranteed. They have the full band back together now. Read Ian Hartitz’s full breakdown here.
Despite whispers that he might be a cut candidate, the Seahawks and Tyler Lockettagreed on a two-year, $30 million restructured contract. The move gives Seattle some added salary cap flexibility heading into FA and also dampens Jaxon Smith-Njigba’s 2024 breakout prospects.
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Which veteran WRs could see the biggest shifts in value in 2024? Today, Chris Allen profiles one WR poised for a big year…
As we careen towards the 2024 NFL Draft, every NFL team's front office will force us to reevaluate their squads from a fantasy perspective. From trades to free-agent signings, the markets will instantly react. And we should, too.
So to help set expectations, I’ll look at some veteran WRs who aren’t on the move but may see a value shift depending on what unfolds over the next couple of months.
🚀 Drake London, Falcons
It’s a brave new world in Atlanta. Recently hired Falcons head coach Raheem Morris brought over Zac Robinson, who’s spent his entire coaching career on Sean McVay’s staff, to be his offensive coordinator.
While this move doesn’t necessarily signal that Atlanta is going to suddenly rival the Chiefs or Bills in pass rate, it’s hard to imagine them staying as run-heavy as they've been under Arthur Smith in recent years. Here's how the Falcons and Rams have looked in terms of dropback over expectation rate (DBOE) the last two seasons:
Falcons: -23.0% in 2022 and -7.0% in 2023
Rams: 2.0% in 2022 and -1.0% in 2023
Add in the possibility of a QB upgrade, perhaps Kirk Cousins (who's somewhat familiar with the new Atlanta coaching staff), and baby, you've got a stew going.
Now consider Drake London’s fantasy value in 2024 if everything were to break right for him this offseason. London ended his rookie campaign with a 3.06 yards per route run (YPRR)—which led all WRs with a minimum 15.0% target share—over the final four games of the season after Desmond Ridder assumed command of the offense.
Admittedly, London then took a step back last year. However, his 30.0% targets per route run (TPRR) still ranked among the top-20 WRs even though the Falcons added pass-catching competition. And as of right now, London’s path to volume looks clearer in 2024.
There are 179 vacated targets up for grabs in Atlanta between the WRs and TEs. Typically, I’d discount the notion of vacated targets given the changing variables from season to season.
However, when projecting more total pass attempts from Atlanta next season with less competition, I’m on board.
As long as the Falcons don't add another impact WR in free agency or an early-round rookie, London should continue to be a priority target in 2024.
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